Parsec (Pty) Ltd was founded in 1993 and has since developed into a world class player in the outsourced development and manufacturing market. It is a privately owned company which develops and produces customised electronic subsystems and products for clients in the defence, industrial and telecommunications sectors. Parsec’s clients typically include OEMS, system integrators, engineering companies and service providers.
Petrus Pelser, Managing Director of Parsec (Pty) Ltd, shared his view on both the past and the future of the ever-growing company.
How did Parsec (Pty) Ltd come about?
Initially, it was a small company operating as a vehicle for consulting. Rynier and I always wanted to establish a formal business/organisation. As part of the process, we joined up with an already established entity called Parsec Engineering and between us we acquired a number of additional companies, creating a fairly strong brand both nationally and globally within the high tech field. Our focus has never been on our own products so much as on assisting our clients to gain a competitive advantage in the market.
Define the message you wish to get across to your audience?
We have been promoting a technology company that partners with our clients. There may be numerous other organisations with our capabilities but they are all internally focused. Parsec has the same competence, if not more. However, it makes its capability accessible to other businesses. What’s more, from an international and global perspective, we are a privately owned company consisting of highly energised people, a very healthy culture and a strong South African base.
Taking a look at the environment in which we operate, there is no denying that we have healthy competition within the manufacturing and development sectors. However, the difference lies within our Start-to-Finish Solutions, as well as our track record. By offering a unique blend of all inclusive electronic design and production services, we are able to provide optimal start-to-finish solutions for our clients. Additionally, we have been around for a number of years with a proven track record of many products in the field, not only our own, but those of our clients as well. Therefore, these two aspects combined with our skills set leads us to believe we have what we consider to be a strong competitive edge.
What was the highlight of 2012?
Deloitte recognising us as The Best Company to Work For. The reason being that the outcome of the survey was not something we could influence or control. It t was based on the opinion of our employees, which makes it more valuable in my mind. Additionally, to think that we are part of making Africa a better place to work – as the Deloitte slogan states. Furthermore, in 2012 we received a very high volume product order through one of our partners, as opposed to the usually more complex medium to low volume orders that we normally accept. We also implemented a strategy change in 2012 which we will drive further in 2013 through continued investments into high value IP.
Anything special planned for 2013?
Many plans, but to name a few include participating in the 2013 Best Company to work for survey, as well as further growth – we definitely plan to grow more dramatically this year.
As Managing Director of Parsec (Pty) Ltd, what is your vision for the company going forward?
Winning the award for Best Company to work for makes you think a little bit further. One can set targets and this all sounds very good. However, at the end of the day, one needs to think more about the people in the company. I see revenue and profit as a by-product of really creating a pleasant workplace for our people. A company needs a solid strategy, as well as a solid brand, so yes, growth and more profit is on the table, but I prefer not to say chasing growth at all costs as that can become a very hard and dangerous measurement on its own.