Discussing the future with Redline’s Managing Director

Redline Telecommunications SA is a South African based company which specialises in wireless infrastructure and does manufacturing of Free Space Optic products, as well as the design and deployment of wireless broadband solutions to clients.

“If you want reliable, high speed broadband connectivity based on sound availability and quality assurance, then Redline is the company to approach.”

Charl Basson, Managing Director of Redline Telecommunications SA, discusses the history behind the subsidiary company, as well as its future going forward.

What is the story behind Redline?

Redline was established in 1999 while founding member, Johan Steyn, was in the process of rebranding and reselling an international FSO product called PAV. Out of that came the urge to develop a unique South African Free Space Optic (FSO) product. The first Redline FSO product was developed by Steyn and his engineering team Mike Moyes; Joubert Cilliers and Ian Roulstone. The product has since then been altered and modified to what it is today..

In 2006, I came on board with the focus to change the Redline product portfolio and decided we shouldn’t just focus on FSO but also on other broadband products. It was a year later (2007) when Johan Steyn decided it was time for him to step aside and he sold his shares to Parsec. This provided Redline the opportunity to focus on selling and integration of high quality broadband solutions as it had the backing of Parsec’s high tier quality design, development and manufacturing team to support Redline and its clients.

What does Free Space Optics (FSO’s) mean?

Free Space Optic is a point to point wireless device that works with laser technology, commonly referred to in the industry as ‘fibre through the air.’ It’s basically a data communication medium / wireless communication device.

Parsec Holdings is an umbrella company for Parsec (Pty) Ltd and Redline Telecommunications SA. How do you understand the two subsidiary companies to differ from one another?

Parsec is basically a design, development and production company which is more focused on turning out products, whereas Redline is leaning more towards the services industry where we sell and support these products. We are a wireless services integrator and Parsec is a manufacturer.

What makes Redline unique in its market?

We are the only FSO manufacturer on the African continent and most probably ranked in the top 10 worldwide of Free Space manufacturers. Additionally, I believe that we understand the wireless market and can provide quality support and services.

What was the highlight of 2012 for Redline?

Our greatest highlight was a contract that we engaged in with the Department of Defence via one of our integrators, resulting in a new market that opened up for us. Also, the
trial launch, as opposed to commercial launch, of our gigabit product.

How does Redline see the future – any special plans, operations or projects for 2013?

I cannot answer the question completely for confidential reasons, but we are hoping and confident that Redline will gain momentum with regards to our diverse product portfolio, included in this is the RF combined with the Free Space Optic products. We feel there will be an increase in momentum as broadband in Africa has been lagging compared to Europe and America. Furthermore, we have noticed with the launch of new submarine cables, there are a lot more possibilities in the market. Initially, we thought that all the fibre would diminish our market but rather, it seems to have complemented it.

As Managing Director of Redline, what is your vision for the company going forward?

Within the next 2 – 5 years, I see Redline’s behaviour going through quite radical changes in the sense that we are engaging in a different model. We can provide a great deal more when it comes to our product portfolio options; and not just FSOs but wireless. We want to expand into infrastructure as well, specifically fibre, LAN and WAN deployments. That will be our main focus area that we want to achieve. Furthermore, we would like to pursue a future development strategy in the FSO product portfolio in order to complement the growing demand of data. As it stands, we currently have two products, typically high end and low cost. And we want to become world market leaders in the high end product space.

Who is Redline Telecommunications South Africa?

redline_logoRedline Telecommunications SA is a subsidiary company within the Parsec Group. Originally founded in 1999 and later acquired by Parsec Holdings (Pty) Ltd in 2007, Redline has gone on to become the leading Free Space Optical (FSO) equipment vendor in Africa.

Redline has extensive knowledge in building connectivity solutions and has partnered with various other OEM manufacturers to provide superior wireless connectivity and security solutions. These include FSO, Unlicensed RF, Microwave, Millimeter Wave and Network Security Solutions.

Redline connectivity solutions have been successfully installed in over 30 countries – where it is the preferred supplier of FSO links and associated services to Network Operators, Internet Service Providers, Data System Integrators and corporate clients.

Redline FSO equipment

1Redline FSO equipment is a wireless connectivity technology that is widely deployed by corporate, government or enterprise clients which are in need of high-performance communications. These clients usually require high bandwidth links based on building to building or campus environments and have sections of their networks where they cannot install fibre due to cost or logistical reasons. By providing “fibre over the air” capabilities at various data throughputs and distances, along with rapid deployment, secure connectivity and interference-free operation, Redline has ideally suited its range of FSO products to cater to its customers’ needs.

Redline together with its alliance OEM partners is able to provide robust and cost effective RF solutions. The broad portfolio of RF products ranges from cost-effective solution for small and medium enterprises to high bandwidth, high security, carrier class, mill spec solutions.

Redline connectivity

Redline connectivity solutions have been successfully installed in over 30 countries – where it is the preferred supplier of FSO links and associated services to Network Operators, Internet Service Providers, Data System Integrators and corporate clients. Redline FSO and RF links have been deployed and have been operational in a wide range of climatic conditions and working environments. Some of these countries include Angola, DRC, Mozambique, Nigeria, Botswana, Brazil, Ghana, India, Namibia, South Africa and Saudi Arabia.

Redline prides itself in ensuring that it is able to deliver world class connectivity solutions to its clients and to support these solutions with excellent service quality.

Benefits of dealing with Redline

  • 13 years’ experience in the deployment of FSO links
  • Large customer reference base
  • Understanding of the harsh environments of the African continent & Middle Eastern region
  • Rapid response to any service or support request as their systems are geared towards this
  • Total link solution is provided
  • Remote monitoring of links allows for quick insight into problems, enabling rapid resolution of issues
  • In-depth training on the installation and support of  link solutions is provided
  • On-going research is undertaken to ensure that  products are aligned with the latest trends in technology

Due to the growth in the global demand for Redline’s products, there is a continuous search for suitable partners who can ensure successful deployment of Redline’s connectivity solutions.  To become a Redline partner, one needs to be operational in the area of information or communication technology and possess the necessary skills to sell, install and support Redline’s connectivity products, once trained and certified.

Click here view what products and services Redline has to offer